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اساسيات التخطيط الاستراتيجي لقطاع الفنادق

750 د.إ

التصنيف:

الوصف

Course Objectives:-

By the end of this course students will be able to:

  • Develop an understanding of the ”state of the art” in strategic management thinking.
  • Develop a capacity for analyzing strategic problems on a broad, company-wide basis.
  • Develop awareness of the various impacts of external and internal forces on the formulation and implementation of business and corporate strategy
  • Understanding Strategic Management Concept.
  • How to use Strategic Management Concept in Hotels sectors.
  • How to apply Strategic Management at your hotel, Department

Course target segment:-

  • Hotel Managers, Head of Departments, Managerial Level

COURSE DESCRIPTION:

This course integrates all the business courses such as management, marketing, finance, accounting, and human resources to develop a Hotel Sector point of view. It goes on by teaching the management conceptual approaches to dealing effectively with top management problems.

 

Course Agenda

First Day

  1. Pre Test
  2. Strategic Management Evolution
  3. Definition of Strategic Management
  4. Strategic Management Process
  5. Benefits of Strategic Management
  6. Impact of Globalization
  7. Impact of Environmental Sustainability
  8. 7 Basic Elements of Strategic Management

 

Second Day

  1. SWOT Base
  2. PESTEL Bas
  3. Advanced Model of Strategic Management

 

Third Day

  1. Business Environmental Levels
  2. Strategic Planning Model
  3. Types of Strategies
  4. Final Exam

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