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Course Objectives :-
By the end of this course students will be able to:
– Develop an understanding of the ”state of the art” in strategic planning and strategic management thinking for hotel sector.
– Develop a capacity for analyzing strategic problems on a broad, company-wide basis.
– Develop awareness of the various impacts of external and internal forces on the formulation and implementation of business and corporate strategy specialized in hotel sector
– Understanding Strategic planning and strategic Management Concept at hotel sector.
– How to use Strategic Management Concept in Hotels sectors.
– How to apply Strategic Management at your hotel, Department

Course target segment:-
– Hotel Managers, Head of Departments, Managerial Level

This course integrates all the business courses such as management, marketing, finance, accounting, and human resources to develop a Hotel Sector point of view. It goes on by teaching the management conceptual approaches to dealing effectively with top management problems.

Course Agenda

First Day
Pre Exam Test
1. Strategic Management Evolution
2. Definition of Strategic Management
3. Strategic Management Process
4. Benefits of Strategic Management at hotel sector
5. Impact of Globalization at hotel sector
6. Impact of Environmental Sustainability at hotel sector
7. Basic Elements of Strategic Management at hotel sector

Second Day
8. SWOT Base for hotels sector
9. PESTEL Base for hotels sector
10. Advanced Model of Strategic Management

Third Day
11. Business Environmental Levels
12. Strategic Planning Model
13 Types of Strategies at hotel sector
Final Exam

Course Period: 9 Hours – 3 Days

معهد مهارات التخطيط الاستراتيجي
شركة منطقة حرة – ذ.م.م
رأس الخيمة المنطقة الاقتصادية
الإمارات العربية المتحدة

+971 50 587 0421


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