التخطيط الاستراتيجي للقطاعات الصناعية

Program Description:

Set of strategic planning skills in short time training sessions spots the light on what to do and how to do, to clarify the company vague atmosphere into a specific road map for the company to fulfill in order to reach the desired vision, the course mainly focuses on analysis using a lot of information from different disciplines helping the trainee to be able to select the appropriate strategy and how to start implementation phase.

Importance of the program:-

Trainee can invest the course to be one of the company strategists in the near future and develop his skills and knowledge. The program helps the industrial sectors to analyze the external and internal environments, selecting the strategy and implementing it with the available resources.

• focus on the profit-based company.
• Right course for owner-manager.
• Know more about your company, market, industry?
• Be an entrepreneur and investing your team skills without an external consultant.

Course Agenda

1- Module 1 o What is strategy o Root of strategy o Strategy as a future problem o Strategy thinking o Strategy Development: o Gap concepts o Corporate Main Goals o Mission o Mission & company context o Vision o Values o Financial Objectives o Economic objectives o Operational objectives o Marketing

2- Module 2 • Strategy analysis o Macroeconomic analysis o Economic environment features o economic ratio on company future o Business cycle and expectation o External Environment scan o PESTEL analysis o Stakeholder analysis

3- Module 3 Company position in Market o Demand side o Supply side o Market side o Company and industry environment o BCG Matrix o Product life cycle o Perfect –monopoly –oligo competitions o Porter’s five forces o Internal analysis o Benchmarking o SWOT analysis o Risk analysis o The selected Strategy o Corporate strategy o Business unit strategy

4- Module 4 Strategy Execution o Management of change o Strategic objectives o Balance score card o Alignment of objectives o Organization structure o Scarcity of resources o Distribution of resources o Strategy Monitoring o Performance targets o Strategy adapting

Course depend on Discussion between trainer and trainee.

Who can attend the program:-

• Chief executive Officers
• Financial Manager
• Accountants
• Operation Manager
• Supply Chain Manager
• Marketing Manager
• Sales Manager
• HR Manager
• External consultant

Course Period: 4 day’s / 3 hours per day