خطة العمل الاستراتيجية

Program Description

The main purpose of this program is to improve the skills of the trainee in developing and writing professional business plan through 3 days training on the elements of business plan and explanation of the each element and the ideal component of each element as well as practical exercise at the last day, during this exercise the trainees and the instructor will develop full business plan to be sure that the trainees can apply what they studied and improve the skills of the trainees in writing and developing the business plan

Importance of the program:

This program support the strategists, CEOs, Managers and section heads to develop them companies business plan in professional way using advanced knowledge of the elements of the business plan

-     Time of the program: 3 Days 3 Hours per day

Contents of the program

First Day:

·       Introduction about Business plan

·       The main purpose of business plan

·       The main elements of Business Plan

o   Introduction

o   Industry / Activity analysis

o   Strategy

§  Vision and mission

§  Values

§  Long-term and Short-term objectives

o   Marketing Plan

§  SWOT Analysis

§  SOWT-TOWS Matrix

Second Day

o   Marketing Plan

§  Competition Analysis

§  Philosophy of pricing

§  Customers of the organization and Targeted Market

o   Sales Plan

o   Operational Plan

o   Human Resources Plan

§  Types of Organizational Structure

o   Financial Plan

§  Strategic Budgeting

§  OPEX and CAPEX

§  Source of Fund

§  Balance sheet

§  Yearly loss and gain projection

o   Development Plan

Third day:

-     Full day workshop on preparation of full business plan

Who Can attend the program  

Strategists

Managers

Students of Business Administration